Remember those Armani advertisements of David Beckham bulging in his underwear?! Unfortunately those ads are coming to an end – but fear not ladies, David Beckham will be launching his own range of underwear!

The Armani pants have flown off shelves thanks, in no small measure, to the Becks Factor. So now Goldenballs is launching his own range of men’s underwear. 

His deal with Italian fashion house Armani ends in January and Real Madrid winker Cristiano Ronaldo, who is known to love parading in ultra-tight shorts (remember those Baywatch holiday shots?!) is expected to take over David’s gig in the New Year.
Becks’ briefs will then hit shops later in 2010.

A source says: “David enjoyed modelling for Armani immensely. It has been a highly rewarding time. But now he wants to branch out on his own. The pants he modelled became a runaway success. Turnover for Armani men’s kecks more than TREBLED, from about £10million a year to £32million, and now David wants to cash in on the effect he has had. His range will be one of high-quality, desirable items, although it’s unlikely most people will look as good as David in them.”

Ex-Manchester United ace Becks struck a deal said to be worth £10million when he teamed up with Armani in December 2007.

But it was his ad campaign for the firm’s 2008 range which sent blokes’ egos crashing and women’s pulses soaring.

He was pictured wearing white briefs on Santa Monica beach in California. And San Francisco was brought to a standstill when a five-storey advert was draped over the city’s famous Macy’s department store.

Becks faced accusations that computer trickery had been employed to bolster his midfield – but that has always been denied.

Becks has a smart business brain and also holds multi-million-pound ad deals with mobile phone firm Motorola and sportswear giant Adidas.