Singing sensation Katy Perry has been unveiled as the brand new face of the ghd brand, and has revealed that they will be sponsoring her new California Dreams 2011 tour.

The professional hair styling brand revealed that Katy will be the new face for their professional hair styling series as part of a multi-year sponsorship deal.

To celebrate the launch of their new partnership, Katy has shot an exciting multimedia campaign with internationally renowned photographer David LaChapelle, which will be revealed over the coming months.

Paul Stoneham, of ghd, said that Katy was the perfect celebrity to represent the ghd brand, saying: “Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon”.

Meanwhile, Katy added that she is thrilled to be working with the famous ghd brand, saying: “I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that.

ghd will be sponsoring Katy’s latest tour – California Dreams – and also plan to involve their professional hairstyle ambassadors in a wide range of concerts and music events around the world.